Monday, September 5, 2011

Friday, September 2, 2011

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bujji good girlProponents and opponents of Measure J, a Nov. 8 ballot initiative seeking to raise Palm Springs' sales tax to help pay to revamp the defunct Desert Fashion Plaza, appear to be preparing for war.
“It's clearly a David versus Goliath scenario with Goliath as the one with all the money and the most to gain by winning,” said Bond Shands on Thursday.
Shands, a Palm Springs resident, plans to lead efforts to vote down Measure J via the group Palm Springs Taxpayers.
This group has put out a call to residents to attend its first formal meeting next week.
Its members say they have watched this summer's growing momentum of support for the Committee to Support Measure J — Citizens for Revitalizing Downtown, another citizens' group.
Started in June, Citizens for Revitalizing Downtown is advocating for the 1 percentage point sales tax hike, which officials say would generate $8 million annually for 25 years — $43 million of which would help pay the city's portion of the mall's first phase.
It has been rolling out sleek posters, fliers and donation envelopes to be used for monetary contributions, and has already hosted a June 15 rally at the uptown restaurant Birba, and a second meeting on Aug. 25, according to the group's Facebook page.
BuzzFactory began marketing efforts for Citizens for Revitalizing Downtown and was later joined by the Palm Springs marketing firm Burke Rix Communications.
The two firms split responsibilities as marketing and fundraising consultants for the campaign, said BuzzFactory president Mark Anderson.
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Thursday, September 1, 2011